Creating a persona and scenarios - the define phase
- Rachel Koo
- Apr 8, 2020
- 2 min read
Updated: Apr 9, 2020
Throughout Design 100, we have been learning about the Double Diamond Design Framework, which is a type of simplified design process to help tackle complex problems (Design Council, 2015).
There are four stages:
Discover
Define
Develop
Deliver
In an earlier class, we covered the "Discover Phase" by conducting interviews on our peers to understand their issues in depth.
For this lesson, we covered the "Define Phase".
The "Define Phase" is when you take your data from the "Discover Phase" and organise them into useful ideas. You can try to understand your data by following these steps that Amy. J. Ko states (n.d.):
What patterns do you see in the way people describe their problem?
What do you know about what's causing the problem?
What are the various consequences of the problem?
Which aspects of the problem seem changeable?
For today's lesson, we used personas and scenarios to help us define our online portfolio designs. Personas are an excellent way to find out what kind of website we should build to suit the users who will visit our site and potentially offer us jobs after seeing our work. Scenarios are also useful to define how to user will use our website and see if any issues arise.
Using a template from Miro, my group created a persona of a future colleague who wants a graphic designer to join her small team. We listed out what kind of person she was, her goals/needs, her reason to view our folio, her expectations, and her technology/information sources. We struggled with specifications about her as we never created such an in-depth character before.
Eventually, with help from our tutors, we managed to create a decent persona shown below:
I believe that creating a persona was useful as now we know that we have to create a visually appealing and beautiful design so that she knows that our skills as a graphic designer are up to standard. We also found out that we would have to make sure the mobile version of our website is up to standard, as she would most likely be viewing our site through her phone. After we finished our persona, it was time to move onto the next stage - Scenarios.
Through our scenarios, we were able to learn that our website should be easy to navigate with a navigation bar at the top so she can go through our portfolio efficiently. Our website should also be easy to read and have a clean contact us page. I believe that using personas and scenarios to define our portfolio designs was an excellent way to pinpoint what we need to focus on and what we should be careful of. I had never heard of the Double Diamond Design Framework until taking DES100, but I can tell that it is a beneficial and essential part of creating a good design.
References:
Design Council. (2015, March 17). What is the framework for innovation? Design Council's evolved double diamond. Design Council.
Amy J. Ko, Rachel Franz. (n.d.). Design Methods.
Image Reference:
Design Council. (2019). Double Diamond Model 2019. Design Council.
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